VIP Liquors was founded in 2010, but our journey began long before that. We had a single goal: To become the leading importer and distributor of the finest range of alcoholic beverages on the South African market.

To achieve this vision, VIP Liquors has built a dynamic, modern liquor distribution company that only distributes the very best brands the world has to offer.



We source and import brands from Europe and South America through a reliable and responsive supply chain. Products are safely and efficiently distributed throughout South Africa, from our depot in Johannesburg.



As a young, dynamic company, we adapt easily to market demands, ensuring effective market coverage for each high quality brand we choose. We pride ourselves on ensuring that every delivery is fast and reliable.



We believe in building long-term relationships with all our clients and delivering personalised service that fulfils the unique needs of each client. VIP Liquors is proud to have established partnerships with some of South Africa’s biggest retailers including Woolworths, Pick n Pay, Makro, Tops at Spar and Liquor City.



At VIP Liquors we dedicate as much time to nurturing our client relationships, as we do to selecting and sourcing exclusive global brands. All of our business dealings are of the highest ethical standards and we actively encourage the responsible consumption of our brands.